Spec Ads

Gibson Robot Guitar [spec ad]

In Spec Ads on 24 March 2008 with 4 comments

Whenever I show anyone this ad, I always get the same question: Is this a real product?
The answer is yes, and it is FABULOUS. A real Gibson quality guitar that can TUNE ITSELF.
If you couldn’t tell by my enthused response, I’m something of a guitar nerd. And yes, I will admit, with my […]

Mini [Spec Ad]

In Spec Ads on 14 March 2008 with no comments

One cool technique for writing well targeted advertising that I’ve found is to take a universal concept and figure out a way to narrow it to a specific demographic. Universal concepts are a given in advertising because it guarantees that your ad will speak to the most people, but there is an inherent danger […]

Zales [Spec Ad]

In Spec Ads on 13 March 2008 with 3 comments

When I was younger, in high school and early college, I used to read a lot of Maxim magazine. I eventually grew out of this and started making an active attempt to read more books and less articles on sexy dames and muscle cars. Still, as pretty much the first real magazine I […]

The Cup [Spec Campaign, Part 1]

In Spec Ads on 13 March 2008 with no comments

The Cup was a small, family owned coffeehouse I worked at a few years back. It’s a nice little place about two miles down the road from my house, right under the train station in Wantagh, NY. The genesis of this project came when I was puttering around town in my little green […]

The Cup [Spec Campaign, Part 2]

In Spec Ads on 13 March 2008 with no comments

The second piece in the spec campaign for The Cup.

The Cup [Spec Campaign, Part 3]

In Spec Ads on 7 March 2008 with 1 comment

The third and final piece in my campaign for The Cup.