Bradan Ferrari Rebrand
Working again with the fine folks at Bradan and Onetwentysix Design, my latest project was to refocus the Bradan brand on Ferrari tuning, rather than BMW modification. The first project we worked on was just sort of an interim website until the company hammered out the final details, but this branding was a head-first dive into serious business. From the new company mission statement, to a full-scale marketing concept for the company’s flagship product, this job proved much more intense and rewarding than the first. Every bit of copy on the site was written by yours truly, but the real challenge proved to be the more conceptual aspect of the marketing, rather than just straightforward writing. With a fresh face and voice, it’s only a matter of time before Bradan takes the Ferrari world by storm. Just remember, you heard it here first.
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