Archive for March 2008

Gibson Robot Guitar [spec ad]

In Spec Ads on 24 March 2008 with 1 comment

Whenever I show anyone this ad, I always get the same question: Is this a real product?
The answer is yes, and it is FABULOUS. A real Gibson quality guitar that can TUNE ITSELF.
If you couldn’t tell by my enthused response, I’m something of a guitar nerd. And yes, I will admit, with my […]

Gravity Commerce

In Promotional on 20 March 2008 with no comments

This project was brought to me by one of the graphic designers I was working on portfolio pieces with, Dan Berkowitz, when we were doing something entirely unrelated. He mentioned he and his friend Carl, an IT / coder, were launching a new e-commerce service. I started asking questions, and as it turned […]

Just a quick FYI post…

In General on 14 March 2008 with no comments

This blog is currently not ready quite yet, I’ve yet to launch it officially.  I was surprised to find people reading and commenting already, and pretty impressed.  But I’m gonna ask you to bare with me for a day or two while I get my new resume in place, a slightly improved design together, and […]

Mini [Spec Ad]

In Spec Ads on 14 March 2008 with no comments

One cool technique for writing well targeted advertising that I’ve found is to take a universal concept and figure out a way to narrow it to a specific demographic. Universal concepts are a given in advertising because it guarantees that your ad will speak to the most people, but there is an inherent danger […]

Zales [Spec Ad]

In Spec Ads on 13 March 2008 with 3 comments

When I was younger, in high school and early college, I used to read a lot of Maxim magazine. I eventually grew out of this and started making an active attempt to read more books and less articles on sexy dames and muscle cars. Still, as pretty much the first real magazine I […]

The Cup [Spec Campaign, Part 1]

In Spec Ads on 13 March 2008 with no comments

The Cup was a small, family owned coffeehouse I worked at a few years back. It’s a nice little place about two miles down the road from my house, right under the train station in Wantagh, NY. The genesis of this project came when I was puttering around town in my little green […]

The Cup [Spec Campaign, Part 2]

In Spec Ads on 13 March 2008 with no comments

The second piece in the spec campaign for The Cup.

The Cup [Spec Campaign, Part 3]

In Spec Ads on 7 March 2008 with 1 comment

The third and final piece in my campaign for The Cup.